Samantha Hardcastle

Finding Seasonal Success in Your Tour & Activity

How can you keep guests flowing in all year long?

Positioning Your Boat Tour for The Luxury Market

Repel the party crowds and attract your ideal guest with these tips for positioning your boat tour

Developing Your Tour Personality with The Archetypes

Creating a Year-Long Marketing Calendar for your Tour & Activity

Ready to tackle your content marketing campaigns for the next year? Here are some tips and approaches.

Creating a Successful Social Media Ad Campaign for your Tour & Activity

Maximize the ROI of your campaign by focusing on the right message, audience, and goal

5 Must-Read Books for Tour & Activity Hosts

Brush up on strategies and wisdom that will help you up-level your experience in the years to come

Aligning Your Tour & Activity with a Movement

Consumers are becoming more and more inclined to support businesses with a strong purpose

Creating a Multi-Concept Tour & Activity for Expansive Opportunities

Differentiating your offerings through additional interests and tourism appeals can help you grow

3 Steps to Creating a Value-Driven Purposeful Tour & Activity

When your values drive your experience, you'll attract desirable high-value guests to your tour & activity

2022 Trends to Integrate into Your Tour & Activity

What does the new year hold for travel? Let's explore some of the biggest shifts that are impacting traveler booking behavior.

Storytelling Tips to Improve Your Tour & Activity Website

There's an art and science to storytelling, and the payoff to getting it right is big. Here are ways to get started.

A 1-Hour A Day Marketing Plan for Tours & Activities

Consistently putting effort into these creative and relationship building efforts will help you succeed

Top 5 Characteristics of the Best Tours and Travel Activities

What does it take to become the best tour in the market? Passion, creativity, and innovation top the list.

The State of the Tours Industry in 2021: Tour & Activity Operators’ Responses

A 2021 survey captures the state of tourism across a variety of tour & activity businesses

How to Upgrade Your Tour’s Aesthetic

Making a strong first impression with your online presence can help you increase your booking conversion rate.

A Tour & Activity Website Template Designed to Boost Bookings

We’ve taken the guess work out of creating a website that converts. Learn how we make the booking process even easier for your guests!

Crafting a Protective Cancellation Policy for Your Tour & Activity

With travel unpredictability, the most important thing you can do is set fair policies for your guests.

4 Steps to Increase Your Tour’s Appeal Without Breaking the Bank

The itinerary matters most to today's traveler - not the price. Here are ways to increase the value of your tour & activity.

22 To-Do’s for a Successful Tour & Activity in 2022

This roundup of our best marketing & operations advice will help you get ahead in the upcoming year!

5 PR Tips for Getting Free Press & Publicity for Your Tour

There's always a story worth telling - what's yours?

Tour Operator Talk: Behind the Scenes with Caribbean Boat Charter Business in Antigua, CocoVibes

Join us as we pull back the curtain on some of the most successful tour & activity businesses around the world!

Create an Email Marketing Initiative for Your Tour & Activity

Get the most bang for your buck with email marketing, one of the best ways to communicate with prospective & past guests.

A Guide to Influencer Marketing for Tour & Activity Hosts

While all travelers have some level of influence, putting in energy to work with the most influential travelers on social media can be a great way to build awareness and bookings.

One couple's story of how they got started in the term charter industry in the US Virgin Islands (Part 2)

From newly retired to highly successful Caribbean term charter operators in a year, Tippee & Wade of Raisin' Sail Island Charters share their best advice

One couple's story of how they got started in the term charter industry in the US Virgin Islands (Part 1)

From newly retired to highly successful Caribbean term charter operators in a year, Tippee & Wade of Raisin' Sail Island Charters share their best advice

Tips for Partnering with Hotels to Increase Tour Bookings

Hotels and lodging properties can be your greatest ally for exposing your experience to travelers.

5 Questions Your Tour Website Must Answer

Don't miss out on bookings because your website lacks the right information. Here's what travelers need to know!

Keeping Travelers Engaged During Slow & Shoulder Seasons

Just because your busy season has ended, doesn't mean you should go radio silent for a few months. Stay engaged!

Five Engaging Social Media Post Ideas for Tourism Businesses

Get prospective travelers talking with these engaging story ideas that go beyond simply promotion

How to Build an Emotional Connection with Travelers

Emotionally connected customers are more than twice as valuable as highly satisfied customers. Here's how to start building more emotional relationships with your guests.

Building a Well-Rounded Crew for Your Term Charter

A top-rate crew for your charter will set you apart and make for smooth sailing!

The 3 Stages of a Memorable Tour Journey

Each phase of the journey presents opportunities to deliver more value and excitement to your guests.

Picking a Travel Niche in 2021: Solo vs. Couple vs. Families

Focusing on a particular traveler type can be a major advantage for your tour & activity. Here are the most up-to-date statistics about each market.

Three Ways to Level Up Your Tour Listings

New findings from Phocuswright show tour operators where they should be focusing their creative energy and marketing efforts. Here’s are three tips to help your activity stand out.

Know Your Travelers: Behaviors That Drive Bookings

Knowing your ideal guests on a psychographic level is key to a successful tour & activity business. Read more for advice and tips to improve your tour marketing on a psychological level.

5 Ways to Set Your Tour Apart & Stand Out

These ideas and concepts will help you create a standout tour that people rave about.